Let’s talk about personal branding

It can be difficult to grasp the term personal branding; you’re not a company, right? You’re a human. It seems unnatural to think about yourself in the same way as you would think about McDonald’s or Nike. But in today’s digital age, having a personal brand is inescapable, and whether you have consciously thought about it or not, you already have a personal brand. It’s up to you whether you choose to use it to your advantage.

Simply put, your personal brand is the image you create and the impression you give the world around you. It is more than just your look, it is made up of everything from your clothes to your work ethic.

Think Barack Obama – full time president, part time cool guy, or Beyoncé – full time musician, part time queen.

So here are a few handy tips to help you reach Obama and Beyoncé level…

1 // Have a vision 

Think about what you want to be known for. What qualities do you need? Do your goals, passions and values align? What makes you different from everyone else? Create a vision of yourself and think about the steps you need to take to make it a reality.

2 // Be authentic

Creating a personal brand does not mean you need to be artificial or someone that you’re not. Building a personal brand just means you need to hone in on your marketable qualities and own them. Be authentic and don’t lose yourself along the way.

3 // Build and manage an online presence

The Internet is great, right? Netflix, cat memes, GOT – what a ride. Turns out that the Internet is also a pretty handy personal branding tool. Facebook, Twitter, Instagram, LINKEDIN – these are all potential tools right at your fingertips. Use them! However, use them wisely. I’m not talking about erasing all evidence of your personality, but be selective in what you share and make sure you monitor and update your profiles.