Idea. Test. Tweak. RINSE & REPEAT.

Albert Einstein wisely stated that “The definition of insanity is doing the same thing over and over again, but expecting different results.”

Clever man.

But think about it. How often do you find yourself doing just that? Doing the same thing over and over, desperate to achieve your goals … yet you simply aren’t getting there.

You really want to get a job. So you perfect your CV and Cover Letter. You apply for jobs – they don’t quite work out. That’s okay – try again. Apply for more jobs – they don’t quite work out. That’s okay – try again. Apply for more jobs … okay you get my point.

It’s a challenge we all face in life.

It’s also a challenge often faced in business. In business, when something isn’t working – the bottom line is almost always impacted and whilst there are times when you just want to continue on the same path … more often than not you need to stop and work out what needs to change to make it work.

This is the same in marketing: you have an idea, you test it and if it works you go big, if it doesn’t – you look at what to tweak. Rinse and repeat, over and over. This is a marketer’s cycle.

That got me thinking … what if we apply the marketer’s philosophy to life and use the challenge of finding a job as an example?

Idea. Test. Tweak >> Rinse and Repeat.

Idea. // You have been sending out some professional CVs and you are proud of how hard you worked to get them right … you KNOW there are no spelling errors. But you have a niggling feeling that you need to inject some more personality into it. You decide to re-write a few paragraphs in your cover letter and make it more reflective of your personality. Nothing too crazy … but a noticeable difference.

Test. // You send out a few applications with your new cover letter, nothing else has changed – just those few paragraphs. Suddenly, you find yourself receiving a few more responses … sure they might still be rejections, but at least you’re not being ignored like you were last month! Maybe you’re onto something…

Tweak. // You feel like the injection of personality is helping. So you try adding a bit more. Not only do you tweak your cover letter, but this time you play with your CV too. Now you’re sending out CVs that are not only more reflective of who you are … they also seem to be getting more attention. In fact you receive more responses this time round and a phone interview to boot!

Rinse and Repeat. // Now the trick is not to get complacent (or go too far). What else do you want to try changing? What else could help? Are there any other ideas you have that are worth exploring?

My advice to you? The key is to keep looking for the incremental changes. Just as Mr. Einstein might call you insane for doing the same thing over and over again and expecting different results … I think that when things go wrong we can also swing the pendulum too far the other way and a 180 degree change in direction can be equally problematic.

So next time you’re stuck, why not give it a go and apply a marketers strategy to your problem!

Idea. Test. Tweak >> Rinse and Repeat.

On the subject of CVs and cover letters … have you heard about the launch of our genYOU Inspire sessions in Brisbane? Our first session is on how to create a CV and cover letter for maximum impact! Places are limited. Find out more and book here.