genYOU Story 21 – Kayla

Our 21st genYOU Story features Kayla Wren from the Queensland University of Technology … and to be honest Kayla’s extracurricular activities has us itching to go back to uni and be just as #motivated!

 Kayla Wren
Current Role:
Marketing and Creative Industries Student at QUT, Secretary at AMPed QUT, Workshop Director at QUT Women in Business and Co-Founder of The Minimal Co.

Could you tell us a bit about yourself and where you are headed in your career right now?

I am a final year Marketing and Creative Industries student at QUT; the Secretary of AMPed QUT (advertising, marketing, PR and international business society; the workshop director at QUT Women in Business; I work casually for a local events company and also a PR company, providing them both with marketing and PR content and event coordination tasks; I am an avid event volunteer – volunteering for companies such as Business Chicks and Interactive Minds; and I also co-founded my own company in November 2017, called The Minimal Co. where myself and my bestie Bianca Cannell design and hand-make our own jewellery!

How has or how is generationYOU helping you achieve your goals?

Graduation is just around the corner and I am so incredibly nervous that I won’t have the skills necessary to succeed when I graduate! Little did I know that I am doing ALL the right things and with the guided help that genYOU gives, I now realise I am smashing my goals and am ready to take on the competitive job market that marketing has!

I now know how to network efficiently, what my personal brand is and how to communicate in person and also online.

Who is your biggest inspiration and why?

I honestly am just inspired by the industry in general. I will never be able to watch TV adverts or walk down the street without totally analysing the ad/content, the campaign and the message!

My passion for marketing has changed my life and the way I look at products, their packaging and the little messages they all put out! Someone might see a box of muesli in the supermarket, whereas I see the brand and the story of the muesli, where it has originated from and who it is targeted at!

What is the one piece of advice you would love to share with your millennial peers as you reflect on your own journey?

Get involved! Joining clubs at QUT has opened up so many opportunities for. me. Not only am I forever surrounded by some of the most passionate and inspirational students I have ever met, these people motivate me to be the best person I can be!

Attending events such as genYOU can honestly be a game-changer and will help you to develop your skills. Showing up and being PRESENT (super important) at these events will increase your network and ensure you make some worthwhile connections.

My last point – take every opportunity that comes your way. Saying YES to some of the most random events can turn out to be the most beneficial!

Did you enjoy reading Kayla’s story? Connect with her here on LinkedIn and let her know!