Here's the thing about building a personal brand. When you first decide you're going to give yourself a professional makeover by going to ALL the events; connecting with ALL the right people; writing new articles for a blog EVERY week; cleaning up your social media (and maybe even joining NEW platforms) ... it can be quite exciting, right!? And then it can get tiring.
Make an effort to leave a comment on connection's posts (and they will usually return the favour), follow Company pages of who you are genuinely interested in (anyone can see which groups/pages you follow) and at the end of a successful internship/volunteer position, as your Manager for a recommendation on LinkedIn.
The boundaries that once distinguished personal and professional personas are now blurred. Which makes it more challenging to maintain a balance between the two.
Arianna is arguably one of the most well-known individuals in the business-world. And in the world of ‘personal brands’ - she may have one of the most solid.
Once you hit university you start to realise just how important building your personal brand is - your reputation online, offline and in person becomes one of the stepping stones to a successful career.
Your personal brand is that “thing” which arrives wherever you go before you do and remains after you are gone. It’s how people talk about you and the traits and characteristics you are known and remembered for.
We went out into the wild and asked three awesome industry legends "What do you do regularly to improve your online brand?" Here's what they had to say.
An online audit will give you the opportunity to take stock of what others can read about you online, so that you can work out what to remove and what to add in, to make sure that it is an accurate and authentic representation of you.
Whilst others wait for opportunity to knock, YOU should be breaking the door down! We say that generationYOU is designed for Millennials like yourselves. Young people who are struggling to bridge the gap between school/university and the real world of work. Because let’s face it – life is tough when you are trying to adult. […]